The German ad agency Jung von Matt uses lorum ipsum to find a new art director. When you visited lipsum.com and copied and pasted the generated placeholder text into your layout you saw a brief job posting hidden in the text with a url to apply for the job. Pretty genius if you ask me. The only thing a little off to me is why are people going to this site to get their placeholder text? InDesign will automatically generate it for you with one click of the mouse. Either way, great idea.